Top 5 Social Media Tools to enhance your online marketing 

Jun 8, 2018

Regardless of the business size, managing social media accounts has become an essential part of the marketing operations. Keeping an active presence and managing content on various Social Media platforms can be challenging. That’s where social media management tools come in handy, helping you to monitor, schedule and analyse all your social media accounts in one place.

There are plenty of tools available, and we understand that finding the right one for your brand is not easy. In this article, we have picked the top 5 useful social media management tools to help you find the one that works for you.

Buffer is a user-friendly publishing tool with an easy set-up. It allows scheduling posts across multiple social media platforms. It also lets users to track engagement metrics such as likes, shares, comments, favourites and clicks to discover the best performing posts. What’s more, Buffer offers a free Image Creation tool ‘Pablo’ to help you create engaging images for posting without a hassle. Worth trying out!

Pricing: From $0 to $399 per month.
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Hootsuite is the biggest and most popular tool that can integrate over 25 social media channels. One of its features allows to share posts with different audiences depending on language, location and demographics. It is also great in terms of facilitating audience engagement, offering a quick responses to comments, mentions and messages from a single dashboard. Hootsuite offers publishing and workflow features, analytics and campaign management, all in one place.

Pricing: From €19 to €499 per month.
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Sendible is another platform that allows engaging with online communities across different social media channels as well as analysing and tracking multiple campaigns including e-mail. The tool pulls in posts and comments from connected platforms and analyses the content. It also highlights and prioritises important comments and mentions to facilitate immediate response. How handy!

Pricing: From £25 to £245 per month.
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Apart from the expected functions like scheduling content, managing campaigns and reports AgorePulse offers a social inbox workflow to help responding to mentions and messages in a quick manner. Also, the platform allows setting up automation for the messages containing a certain keyword. AgoraPulse has a great way of assigning engagement levels to facilitate relationship-building with your brand communities.

Pricing: From €49 to €299 per month.
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eClincher is another powerful tool to make social media management easy and effective. It allows auto-posting, implementing campaigns on various channels simultaneously and content recycling for the most popular posts to enhance traffic and engagement. eClincher also helps you gather and share relevant content from multiple sites to give your social media presence a boost.

Pricing: From $49 to $199 per month.
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