Advanced Records was set up in 1998 by Ade Fenton and Paul Smith as an outlet for hard techno. Nearly 20 years later, the label has become home to diverse roster of music and talent with the core purpose of making people dance. Achieving their 50th release, the label has positioned itself as a seminal spring-board for presenting new electronic artists to the electronic world, allowing their roster to evolve. The Everyday Agency provided PR, strategic promotional campaign and industry mailshots assisting their releases to radio exposure, press placement and influencer plays.