MARKETING STRATEGY

Also known as the master plan, the beating heart of what we’re here to do. It’s the one central place where all the thinking is distilled into a clear plan of action. Borrowing from old school marketing god Philip Kotler, marketing is all about focusing on the right message for the right people at the right time. What he doesn’t mention here is that the strategy must be aligned with your wider business objectives to deliver growth. We can you take you from the very beginning of the process, auditing where you’ve been and where you’re at right now, before getting stuck into the exciting ambitions for where next.

Marketing and Brand Audit
We can appraise your marketing achievements to help understand the good, the bad, the ugly. A core part of the audit process is gleaning marketing insights. We love getting under the skin of the real people who are your customers and keeping a beady eye on what your competitors are up to. We can work with you to create credible insights centred on your current and target customers and then take this understanding to your brand, to ensure it’s positioned in the most appealing way.

Planning and Project Management
We delight in pinning jelly to the wall. We’re into wrapping our heads around well respected marketing frameworks to create order from what can seem like a chaotic set of inputs. We bring fresh perspectives and a structured set of outputs defining what you want to achieve and how we can do it, through smart marketing activity. We help project manage the marketing work streams every step of the way using clever technology to ensure nothing falls through the gaps.

Metrics and Learnings
We enjoy the maths too! Weeding out the meaningful metrics to decide how to measure the success of all this great marketing activity is essential. Then we set those pearls back into the next shiny iteration of the plan.

Marketing never stands still, we’re here to keep you up to speed and fighting fit.