CASE STUDY

Traxsource Case Study

The Mission

In the beginning there was Traxsource.100% Independent, privately owned and operated by individuals who eat, breathe and sleep house music. Their mission has always been to provide a home for creative artists and labels to flourish, by the DJs for the DJs. This iconic online record store looked to TEA to help them punch above their weight in a notoriously tough industry. 

The Outcome

Creating a sustainable digital marketing strategy to support their online store and producing fresh social media content which is more in tune with bigger music trends without losing their credibility as a voice of the underground. 

The Impact

The always on approach, carefully curating social feeds like radio stations and packaging playlists with high end graphics has been the formula for epic results.  Sales are up after year one and return on ad spend is $74 for every $1 spent. Social footprint has also grown by 20% engagement YOY. 

The Services

Digital Marketing Strategy, Social Media Content and Paid Campaigns,Video Production, Graphic Design and Motion Graphics

The Client View

“TEA is like having family in the marketing business.  We LOVE working with Suni, Matt & their entire team.” Brian Tappert, founder Traxsource.