La Bella Verde Case Study
La Bella Verde has a fleet of 8, zero emissions, solar powered boats in Ibiza and came to us for a strategy to grow the business and increase bookings year on year, without sizeable spend for brand building media like TV.
We created a plan which leveraged their pioneering green sailing story to build the brand and amplify their narrative. We secured international press coverage by jumping on the super topical conversation around sustainability. We delivered a carefully crafted social media content schedule that engaged new and current fans.
The renewed focus on driving awareness of the brand through an integrated marketing campaign leveraging earned and paid media resulted in 30% increase in sales, an average lead to conversion of 50%. Year on year increase in social engagement peaked at 900%. La Bella Verde are now expanding into Australia and Brazil.
Brand & marketing strategy, social media content production, web project management, email marketing, paid and organic digital campaigns, graphic design, PR.
Premium publications took note from Lonely Planet to the Telegraph, The Guardian, Euro News, Mix Mag and a 6 page feature in EasyJet Magazine. A particular high being the TV and digital coverage in the BBC documentary Ibiza: One season too Many.
Barcelona International Boat Show 2019 – BEST START UP
Palma Boat Show 2019 – Award for most innovative design by Institut d’Innovació Empresarial de les Illes Balears IDI.
The Client View
“TEA have worked tirelessly to amplify the story of our brand whilst being true to our values. They could see the potential and delivered process and creativity which has caught the attention of some incredible journalists. The fact they get what speaks to our consumers on social media has also been hugely important to us.”