A Guide To Optimising Your Social Media Accounts
Facebook Profile pictures must be at least 180 x 180 pixels. The thumbnail will appear across the platform at 32 x 32 pixels. This photo will appear on your timeline and when you post to other groups and when you are searched by Facebook’s Open Graph.
Cover Photo appears on pages at 1024 x 675 pixels, any smaller image will be stretched to match. Images featuring a logo or with a text overlay are best as a PNG file. The recommended format is a JPEG file that’s smaller than 100KB for standard design or image-based content.
Recommended size of the images you share on your timeline is set at 1200 x 628 pixels or larger. These will appear in the feed at the width of 470 pixels.
For optimised display, a featured photo in the shared link should be uploaded at 1200 x 628 pixels. Facebook will scale it down to 470 x 246 within the feed. Choose a higher resolution at this scale for the best results.
For Facebook event images of 1920 x 1080 pixels perform best. They will appear in the feed at 470 x 174. Keep it clear, simple and effective to make the most of message opportunity.
Profile images on Instagram appear on your account at 110 x 110 pixels. Remember to maintain a 1:1 aspect ratio. For best quality upload at 180 x 180 or a higher resolution image at this scale. Again, a clean image or icon is suggested to translate with visual appeal.
Photo and Video Size
Recommended size of images and videos on Instagram has been increased to 1080 x 1080. The visuals will be scaled to 612 x 612 pixels and appear in the feed at 510 x 510 ratio. Photo thumbnails will appear at 161 x 161 on your profile.
Recommended size of Instagram Stories is at 1080 x 1920 with a minimum resolution of 600 x 1067. Remember to keep the aspect ratio of 9:16 for images and videos for the best possible results.
Channel Profile Image
On Youtube, the recommended size of the profile image is 800 x 800, displayed on the platform at 98 x 98. You can upload a JPEG, PNG, BMP or a GIF.
Channel Cover Image
Recommended cover photo resolution is set at 2560 x 1440 pixels. The display sizes vary across different devices. On the desktop version, it’s displayed at 2560 x 1440, on mobiles at 1546 x 423 whilst on TV at 2560 x 1440. It’s always best to check the safe area for image cropping.
Recommended video size is 1280 x 720 pixels. This size qualifies the video as full HD. The upload ratio must be 16:9 and for best results, upload a higher resolution video at this scale. Don’t forget to choose the best Thumbnail to represent the theme of the content and engage instantly.
Header photo resolution should be 1500 x 500 pixels. The maximum size of the file is 10MB and needs to be a JPEG, PNG or a GIF.
The profile image should be uploaded as a square, with recommended dimensions of 400 x 400. It will be displayed at 200 x 200 on this platform. The maximum size of the file is 100 KB.
Photos shared on Twitter will be displayed at 440 x 220 and a maximum size of 506 x 253 pixels. The recommended upload size is 1024 x512 and the biggest size of the upload is 5MB for images and 3MB for GIFs.
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