A Guide To Optimising Your Social Media Accounts

Mar 6, 2019

Visuals are always key to creating meaningful interactions with your audience, and help brands to make the most of their online presence. With a mix of imagery and video formats dominating digital platforms, sharing high-quality content is an important part of social media expansion and planning. With optimal image dimensions changing frequently it can often be difficult to keep up, making sure your posts look the best they can and reach your target audience. We’ve prepared this simple guide to help you maximise your online image in 2019.




Profile Image

Facebook Profile pictures must be at least 180 x 180 pixels. The thumbnail will appear across the platform at 32 x 32 pixels. This photo will appear on your timeline and when you post to other groups and when you are searched by Facebook’s Open Graph.


Cover Photo

Cover Photo appears on pages at 1024 x 675 pixels, any smaller image will be stretched to match. Images featuring a logo or with a text overlay are best as a PNG file. The recommended format is a JPEG file that’s smaller than 100KB for standard design or image-based content.


Shared Images

Recommended size of the images you share on your timeline is set at 1200 x 628 pixels or larger. These will appear in the feed at the width of 470 pixels.


Shared Links

For optimised display, a featured photo in the shared link should be uploaded at 1200 x 628 pixels. Facebook will scale it down to 470 x 246 within the feed. Choose a higher resolution at this scale for the best results.


Event Cover

For Facebook event images of 1920 x 1080 pixels perform best. They will appear in the feed at 470 x 174. Keep it clear, simple and effective to make the most of message opportunity.


facebook cheat sheet




Profile Image

Profile images on Instagram appear on your account at 110 x 110 pixels. Remember to maintain a 1:1 aspect ratio. For best quality upload at 180 x 180 or a higher resolution image at this scale. Again, a clean image or icon is suggested to translate with visual appeal.


Photo and Video Size

Recommended size of images and videos on Instagram has been increased to 1080 x 1080. The visuals will be scaled to 612 x 612 pixels and appear in the feed at 510 x 510 ratio. Photo thumbnails will appear at 161 x 161 on your profile.


Instagram Stories

Recommended size of Instagram Stories is at 1080 x 1920 with a minimum resolution of 600 x 1067. Remember to keep the aspect ratio of 9:16 for images and videos for the best possible results.


instagram cheat sheet




Channel Profile Image

On Youtube, the recommended size of the profile image is 800 x 800, displayed on the platform at 98 x 98. You can upload a JPEG, PNG, BMP or a GIF.


Channel Cover Image

Recommended cover photo resolution is set at 2560 x 1440 pixels. The display sizes vary across different devices. On the desktop version, it’s displayed at 2560 x 1440, on mobiles at 1546 x 423 whilst on TV at 2560 x 1440. It’s always best to check the safe area for image cropping.


Video Uploads

Recommended video size is 1280 x 720 pixels. This size qualifies the video as full HD. The upload ratio must be 16:9 and for best results, upload a higher resolution video at this scale. Don’t forget to choose the best Thumbnail to represent the theme of the content and engage instantly.


youtube cheat sheet 1




Header Photo

Header photo resolution should be 1500 x 500 pixels. The maximum size of the file is 10MB and needs to be a JPEG, PNG or a GIF.


Profile Image

The profile image should be uploaded as a square, with recommended dimensions of 400 x 400. It will be displayed at 200 x 200 on this platform. The maximum size of the file is 100 KB.


Shared Photo

Photos shared on Twitter will be displayed at 440 x 220 and a maximum size of 506 x 253 pixels. The recommended upload size is 1024 x512 and the biggest size of the upload is 5MB for images and 3MB for GIFs.


twitter cheat sheet

Time to get social? We are always happy to share our knowledge to help your brand succeed in today’s competitive market. We are passionate about creating powerful campaigns that always deliver results. If you’d like to receive professional support and grow your business, please email contact@everydayagency.co.uk to connect with our Social Marketing Managers.